Job Description

The Director of Media Relations will oversee Red Bull’s Media Relations team across New York City, Miami, and Los Angeles. This team will manage relationships with media outlets across the North American market, serving as the "key account managers and chief publicists." Their role will involve proactively identifying compelling stories from within the World of Red Bull and serving as the primary point of contact for top editors, journalists, freelance writers, producers, and other influential figures nationwide, all to drive impactful media coverage and engagement.

Responsibilities include leading the creation of targeted media lists for both traditional and non-traditional outlets, identifying the most strategic contacts and platforms for pitching stories. They will plan and execute comprehensive media pitching strategies aimed at these priority targets, ensuring year-over-year growth in both the quality and quantity of earned media outcomes. The ultimate goal is to leverage media channels to communicate with target consumers effectively, fostering ongoing brand loyalty and product love on a daily basis.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Establish, develop, and lead the Media Relations team—laying the foundation for its success over the next three years and beyond. Foster strong collaboration between the team and communication leads in Santa Monica as well as in each of the five regions.

  Lead, motivate, and coach the team on creating and maintaining media relationships, while crafting compelling narratives that achieve high impact earned media results with clear brand attribution.

  Develop and implement strategic, innovative earned media pitches for products, projects, and programs, while providing ongoing guidance to the wider communications community.

  Serve as the "in-house chief editor," identifying which stories from WROB—globally, nationally, or regionally—best align with specific traditional and social media outlets.

  Actively share knowledge, resources, and expertise with the communications team, regional networks, and RBMN leadership to encourage collaboration and growth.

  Stay up to date on news and public relations trends within the industry, bringing key developments to the attention of marketing and media colleagues as appropriate, and spearheading educational initiatives for the group’s growth.

  Manage and oversee financial operations for the team, including budget allocation and governance, supplier invoicing, and purchase orders. Ensure adherence to compliance standards, such as time entry and utilization tracking.

• Define and develop the national media relations strategy for RBMN.

  Enhance awareness and drive relevance in MMM through earned media outcomes.

  Promote brand recognition and integration across all RBMN's earned media efforts.

  Engage U.S. audiences with distinctive and innovative media content in the earned media space, standing out in one of the world's most competitive and influential media markets.

  Identify, create, and lead new story angles or unique perspectives for RBMN’s existing projects, while also establishing recurring content opportunities.

• Identify the greatest opportunities within our marketing plans—globally, nationally, and regionally—that will drive the most significant impact for RBNA with U.S. media outlets.

  Define our strategy for addressing conflicting priorities involving the same media outlets or contacts, ensuring decisions align with what is best for the long-term success of the RBNA business and brand.

  Serve as the primary point of contact for national and regional communications teams across RBNA and efficiently allocate resources to support the media relations team's bandwidth.

• Develop and nurture relationships with key partners across RBNA Media Network (MN) for communications by consistently identifying new platforms and opportunities to bring fresh connections into the World of Red Bull. This includes engaging with podcasts, influential personalities, emerging social-first outlets, and similar channels.

  Strengthen relationships with key media contacts nationwide through proactive management. Serve as the "conductor" in coordinating all pitching efforts, ensuring the delivery of the right story, at the right time, to the appropriate media targets.

  Establish best practices for earned media processes and pitching, ensuring alignment with HQ directives while drawing inspiration from other markets within the World of Red Bull (WORB).

  Organize regular media functions and host media representatives at events, projects, and Red Bull programs. These efforts aim to enhance their knowledge and understanding of our brand, products, and initiatives.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 10+ years of experience in communications, with a minimum of three years in a team leadership role.
• Executive-level expertise in media strategy, including a strong understanding of audience growth drivers, media trends, and consumer impact.
• Must possess an unparalleled network of media contacts. Extensive and direct experience working with traditional media (e.g., Univision, Washington Post, Yahoo Sports, CNN) as well as earned social media (e.g., SportsCenter's social team, Red Cup News) across the North American media market.
• Red Bull brand experience and knowledge are an advantage

• Travel 20-30%
• Permanent
• Benefits eligible

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